Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.
The whitepaper defines Answer Engine Optimization (AEO), also known as AI Search Optimization, as a complementary discipline to traditional SEO. While standard SEO continues to determine rankings in ...
Firms wanting to maximize client referrals from AI bots need a robust online presence, plus content optimized for AI ...