A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

Human-to-human marketing creates constellations—connected points of light that, together, show customers exactly where you're ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Netflix is hiring a generative AI product manager, a fully remote role that pays up to $700,000. The role is part of Netflix’s bigger plan to fold AI into its operations. Netflix is actively ...

Meraas, part of Dubai Holding Real Estate, has announced the launch of Nourelle, a distinctive new residential concept within Madinat Jumeirah Living (MJL). Positioned in the heart of Jumeirah, ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. I work in the editorial space, majorly on the ...

Measuring—and delivering—what consumers really want by Eric Almquist, John Senior and Nicolas Bloch When customers evaluate a product or service, they weigh its perceived value against the asking ...

Synthetic materials are made from natural resources. Synthetic materials are made by chemically changing the starting substances to create a material with different characteristics. Some examples of ...

Markets reward discipline, but they also test it constantly. For Bruce Williams, Portfolio Manager and co-founder of Elston Asset Management, investing isn't about chasing every market shift. It's ...