E-mail newsletters are a mainstay of customer relationship management, but that doesn’t mean that they’ve been ideal. They’re both static and labor-intensive; the newsletters are often prepared weeks ...

How can you improve email deliverability and engagement? Grow your subscriber list? Boost open rates? Here are my answers, based on 15+ years of industry experience.

A new survey reveals that nearly half of Gen Z check their email to avoid missing out. Here's how you can use that insight to write emails they actually want to open. Founders often assume email will ...

Opinions expressed by Entrepreneur contributors are their own. If you plan to invest more in email marketing this year, you’re on the right track. Email remains one of the most effective channels for ...

'ZDNET Recommends': What exactly does it mean? ZDNET's recommendations are based on many hours of testing, research, and comparison shopping. We gather data from the best available sources, including ...

'ZDNET Recommends': What exactly does it mean? ZDNET's recommendations are based on many hours of testing, research, and comparison shopping. We gather data from the best available sources, including ...