Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

In 2019, FedEx dropped Amazon as a customer for B2C parcels because the retailer was becoming a competitor, with its own last ...

The quest among B2B brands to present a human face to customers has been increasing in importance, and the phrase “business-to-human” has become a common way to reframe B2B marketing. Despite calls to ...

While it's often overshadowed by B2C, B2B is big business -- twice the size of consumer marketing. And "confident" B2B marketers are nearly four times more likely to report fully aligned relationship ...

From exploring the potential of TikTok to prioritising employee advocacy, B2B marketers are increasingly treating social ...

Discover Booking Holdings’ Q3 2025 earnings highlights, strategic AI advances, growth outlook, and key financial results.

As reviewers, we firmly believe that Dolby Vision makes a difference to picture quality – and it’s usually a positive one. We ...

One of the most iconic names of the early Internet, AOL spread across millions of US homes, merging with Time Warner in 2001 ...

Advertising has always been an influencer industry. Athletes, musicians, actors have all been the faces and voices of endless ...

Circulatory stakeholders warned that regulatory fragmentation and a one-size-fits-all approaches risk undermining recycling ...

Hurtigruten announced that Hayley Moore is its new vice-president of sales and marketing in Europe and emerging markets.