As the newspaper dabbled in virtual reality, subscribers were given a tool to see the experiment come to life.

Artists and directors use XR and VR to create immersive storytelling, blending technology, empathy and innovation in new ...

Mattel gave its View-Master a 21st-century makeover last year, reimagining the device as a Google Cardboard-esque virtual reality viewer. The toy maker has since refined the reborn product and debuted ...

Good ol’ Hammacher Schlemmer—they’ve taken one company’s outlandish idea of a virtual reality viewer for the iPhone, and turned it into a $50 contraption nobody will buy. It comes with free 3D ...

Augmented reality is an interactive 3D experience that combines a view of the real world with computer-generated elements.

In virtual reality there is much to be seen, but most of our other senses are left wanting. Ever since the concept gathered mainstream attention in the 1990s, it’s been primarily experienced through ...

When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

You can already use Google Maps to virtually “explore” a city on the other side of the world without leaving your seat. But ...

PHOENIX — Arizona State University is making chemistry classes more engaging by immersing students with visual reality technology. ASU’s Dreamscape VR program immerses students in realistic scenarios, ...