Marketing

How to Apply Neuromarketing Principles to Improve Marketing Effectiveness (Part 2 of 2)

Neuromarketing, written by Patrick Renvoisé and Christophe Morin in 2002 and revised some 10 years ago, carries a message that will still come as a surprise to most marketers—in particular those who ...
Investopedia

Understanding the Scarcity Principle: Definition, Importance & Examples

Thomas J. Brock is a CFA and CPA with more than 20 years of experience in various areas including investing, insurance portfolio management, finance and accounting, personal investment and financial ...
B2B Marketing Magazine

MARKETING AREAS

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...
Marketing

Curating Content: A Few Principles and Tools to Guide Your Efforts

The concept of content marketing is not new, but it has certainly been spreading like wildfire. While the awareness and implementation of content marketing continue to rise, the need for curating ...
Investopedia

Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...
The Queen's Journal

Pro-Palestinian protestors engage in conversations with the AMS during sit-in

Pro-Palestinian sit-in at JDUC brings divestment demands straight to AMS’ offices. Following a Sept. 26th demonstration organized by Solidarity for Palestinian Human Rights (SPHR), members of SPHR and ...