With Webflow Optimize, Adobe Marketo and a nimble growth team, Samsara built a high-performance website that personalizes at ...

Geostar is replacing traditional SEO with AI-powered GEO agents that help businesses get discovered across ChatGPT, AI search ...

Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we ...

Want to get your website seen by Google, Bing, and other search engines? These simple SEO tricks and tweaks will help you ...

GEO/AEO is criticized by SEOs who claim that it’s just SEO at best and unsupported lies at worst. Are SEOs right, or are they ...

Bulleted lists improve both readability and machine understanding. Generative engines rely on structure to identify key points, and lists provide clear visual and semantic cues. They break complex ...

LLM optimization is evolving from intuition to measurement. Here’s how to track visibility, align with SEO, and prepare for ...

New SPLX research exposes “AI-targeted cloaking,” a simple hack that poisons ChatGPT’s reality and fuels misinformation.

Balancing UX with SEO starts with remembering that Google’s algorithm is designed to reward user satisfaction. One example of ...