Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital ...

AI is the ultimate yes-man. It will flatter you into failure. It’s never going to push back and stop you from publishing ...

The Drum caught up with Procter & Gamble’s chief brand officer just before he delivered his keynote address at the ANA ...

Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...

Jedi Digital Marketing Hong Kong, a full-service digital marketing agency specializing in data-driven online growth, has announced new developments in its social media marketing services designed to ...

There’s a reason that cities compete to host popular festivals, tournaments and tours. Live events create a “halo effect” ...

Want to build a real estate career that lasts? Mastering the art (and science) of real estate marketing is a crucial first step. The key to effective real estate marketing is finding that Goldilocks ...

Last week, OpenAI unveiled ChatGPT Atlas, a web browser that promises to revolutionize how we interact with the internet. The company's CEO, Sam Altman, described it as a "once-a-decade opportunity" ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.