Here are some tips on how to teach copywriters why long-tail keyword research matters in modern SEO – and some tools to help them do it successfully. Good quality content is incredibly important to ...

If you work in search marketing today, you know how difficult it is to stay on top of changes, trends, and tactics. From algorithm changes to SERP format updates, the tactical toolbelt of SEOs is ...

For years, short-tail and transactional keywords were the primary focus of SEO campaigns. However, there is a clear acknowledgement on both sides of the fence with regards to the power of long-tail ...