You can’t succeed in Search Engine Optimization (SEO) without a strong understanding of how search works and the right tools ...

Learn how AI tools can streamline keyword research, improve content targeting accuracy and boost SERP rankings. Whether you’re a beginner or a seasoned professional, this guide is a must-read for ...

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It’s estimated that about 93% of all online experiences start with a search engine. It’s up to you to ensure your business ranks well if you want to be found online. When you develop an SEO strategy, ...

Here are some tips on how to teach copywriters why long-tail keyword research matters in modern SEO – and some tools to help them do it successfully. Good quality content is incredibly important to ...

Opinions expressed by Entrepreneur contributors are their own. Defining local keyword research What to look for in a keyword Benefits of conducting local keyword research How to conduct local keyword ...

After 25 years of working in SEO, I’ve seen firsthand how traditional keyword research methods fail to keep up with Google’s advancements. In my SMX Next presentation, I challenged SEOs to go beyond ...

For years, short-tail and transactional keywords were the primary focus of SEO campaigns. However, there is a clear acknowledgement on both sides of the fence with regards to the power of long-tail ...

If you work in search marketing today, you know how difficult it is to stay on top of changes, trends, and tactics. From algorithm changes to SERP format updates, the tactical toolbelt of SEOs is ...

Without a doubt, one of the most (if not the most) crucial search engine optimization (SEO) activities is keyword research—specifically finding the right keywords. But keyword research can take a lot ...

Frédéric Dubut of Bing told us that SEOs should focus on intent research over keyword research in 2020. “Keyword research are probably going to become slowly obsolete and you’ll need to switch to ...