Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns starting in October. Key dates: Why we care. ECPC is the most light touch of automated ...

Did you know that display keywords in Google Ads act as both content and audience targeting? This seemingly straightforward Google Ads feature has some surprising nuances, which is why we’re diving in ...

The introduction of Google mainstream search 25 years ago, disrupted what used to be the norm of advertising that was built around interruption, according to Google's latest release on its 25th ...

The Competition Commission of India (CCI) has ordered an investigation into the alleged breach of antitrust rules by Google in the online display advertising services market through Google AdTech ...