Apple Maps is set to introduce paid advertising, raising questions about how sponsored results might influence visibility, ...
NBCUniversal is introducing a new currency for TV advertising designed to better take into account time-shifted viewing.
MarTech on MSN
How small companies can win with account-based marketing
ABM isn’t just for enterprises. Smaller companies can now use AI, automation and focused targeting to drive efficiency, close ...
Barry Desroches has one wish for Maryland football. “I’m 67 years old, and I sure as hell would like to go to the Rose Bowl before I die,” said Desroches, a 1985 graduate who served as president of ...
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