With the claim identified, it’s crucial to be selective in required disclosures, whereby excess data is treated as a ...

Consumer trust is as easy to lose as ever. With 435 million email addresses breached globally in the first quarter of 2024 alone, consumers are weary about their data privacy. Many companies ...

How well do you know your customer? It's imperative to learn about your audience and cater to them—especially since customers today are looking for more personalized experiences than ever from the ...

Companies of all sizes collect information on their customers. Whether it’s contact information or tracking buying behaviors, we are constantly collecting data purposely or indirectly. Sometimes these ...

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

Data privacy regulations aren’t known for being light reading. That doesn’t make it easy for businesses to become compliant. When one law refers to data subjects, another to residents, another to ...

SAN FRANCISCO, April 29, 2020 (GLOBE NEWSWIRE) -- Segment, the world’s leading customer data platform (CDP), today announced the launch of Visual Tagger, a point-and-click tool that allows users from ...

Small and medium-size businesses will need to prepare for five new state laws being implemented by California, Utah, Virginia, Colorado, and Connecticut throughout 2023. California and Virginia were ...

Retailers are grasping the importance of data-driven personalization and seamless customer experiences. Customer data platforms (CDPs) have become essential to achieve these goals. With AI integration ...

Customers are the lifeblood of any business. Their input is pivotal for driving the innovation of new products and services ...

A Consumer Reports investigation reveals how the grocery chain tracks purchases and sells customer information to third ...

A Washington-based advocacy group has warned Internet auction businesses of a plan by the federal government that would require them to collect and maintain personal data from customers and share it ...