Customer journey optimization helps you understand, refine, and improve every interaction a customer has with your brand. It combines analytics, automation, and real-time personalization to increase ...

Negotiate like a CEO with 5 ChatGPT prompts. Keep the upper hand, never be caught out, and get what you want more of the time ...

Learn how to use Microsoft Copilot Chat to automate tasks, manage data, and work smarter across Word, Excel, and Outlook.

New research shows that entrepreneurs who test their ideas with a small, focused group of potential customers are more likely ...

Todd Kaplan ’06, CMO of Kraft Heinz, has redesigned the company’s creative process to deliver “marketing that happens.” ...

As part of the She Means Business series, the Foundation recently hosted From Crises to Confidence: Women Leading Through ...

Transparent, consistent communication does more than improve collaboration — it serves as the foundation for building lasting ...

Brand personality is the set of human traits associated with a brand. It helps a business connect with its target audience on an emotional and personal level. Brand personality not only influences ...

Claude in Slack is available now to teams with paid Slack plans. Claude can also now reference users' past Slack conversations. AI agents are increasingly accessible in work platforms. In its latest ...

Unlike most extended car warranty providers, Toco isn’t a broker — it sells and administers its own plans, which simplifies the claims process. We also like that Toco’s plans are month-to-month, ...

Regardless of the size of your kitchen, drawer space is always at a premium. Whether you have narrow drawers, hardly any drawers, or simply overstuffed drawers, finding ways to organize your items ...