Alex Cooper has a hit podcast, a media network, a $100 million deal with Sirius and a line of hydration drinks. Now she has an advertising agency to her name, too. The podcaster who rose to fame ...

Billions of ad dollars are poured into football season annually. From Super Bowl commercials to stadium partnerships, it’s a ...

Marketing campaigns for movies are meant to hype the arrival of an upcoming film, and keep that hype alive as long as possible (or, in the case of a movie like Morbius, try and lean on its meme ...

Over the last five years, the Unilever brand has worked to become synonymous with football culture and has seen continued ...

Smart companies spend better, not more. Use data to target the right people and focus on lifetime value. Micro-influencers ...

Press releases have come a long way from fax machines and newspaper clippings. In today’s digital ecosystem, dominated by ...

Michael Minogue, a major donor to federal conservatives, announced a campaign for Massachusetts governor Wednesday after months of speculation over whether the South Hamilton resident would jump into ...

Carnival Corp. is generating more profit and revenue, commanding record-high prices in North America and Europe, and continuing to see strong bookings, executives said this week as the cruise ship ...

MADRID, Oct 10 (Reuters) - Spain's FCC (FCC.MC), opens new tab has agreed to sell a 25% stake in its environmental subsidiary FCC Enviro to Canadian pension fund CPP Investments for 1 billion euros ...

OpenAI is preparing to launch a stand-alone app for its video generation AI model Sora 2, WIRED has learned. The app, which features a vertical video feed with swipe-to-scroll navigation, appears to ...

(JTA) — Israel’s Foreign Ministry has hired another American firm to run influence operations in the United States, with plans to spend as much as $4.1 million on a marketing campaign aimed at ...

Apple Inc. has hit pause on a planned overhaul to its Vision Pro headset to redirect resources toward a more urgent effort: developing smart glasses that can rival products from Meta Platforms Inc.