Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

Alphabet felt the painful comeuppance of years of antitrust penalties, publisher enmity and customer blowback as it reported ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Parent company Alphabet delivered its first-ever $100 billion quarter, with AI supporting ad relevancy, performance and ...

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...

Discover how AI innovations in Google Search are decoding intent, offering marketers new ways to engage consumers early in their discovery journey.

The UK bank's "Scam Intelligence" tool uses Google's Gemini to analyze images and texts for red flags, aiming to reduce ...

TruPlay shared that Google is actively censoring every ad it attempts to put up for its platform, while allowing other video ...

Confirming app verification status will be the job of a new system component called the Android Developer Verifier, which ...

The heart of the TID debate is how our tendency to limit transparency for the other side of the supply chain is holding us ...

The new data protection law is expected to have better monitoring and more teeth over all forms of access to your data. In ...