Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

Alphabet felt the painful comeuppance of years of antitrust penalties, publisher enmity and customer blowback as it reported ...

In the upper-left corner, tap Settings . Scroll down and tap Privacy & security . Next, tap Manage payments data . Toggle off ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Parent company Alphabet delivered its first-ever $100 billion quarter, with AI supporting ad relevancy, performance and ...

TruPlay shared that Google is actively censoring every ad it attempts to put up for its platform, while allowing other video ...

Cyber tech warns of stealer logs and credential lists; Google urges 2-step verification and passkeys—see if your account was ...

TikTok and airlines have something in common with your search engine, your grocery app, and (increasingly) your car: They ...

Apple's revenue and EPS exceeded estimates, but iPhone revenue and China sales missed expectations. Tim Cook talked AI and ...

Hey Readers! Welcome back. This is James Hercher, AdExchanger senior editor. And an actual person. I say that because AI ...

Brands buy YouTube ads but miss creator partnerships. New platforms like Agentio and Pixability are building infrastructure ...

The company’s product launches are theatrical events and its billboard and TV campaigns iconic, but Apple’s deeper marketing ...