Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

"Uma Racing" is making big waves throughout "Roblox" as a community-created tribute to the popular anime and mobile game "Umamusume: Pretty Derby". Merging racing gameplay with gacha-like character ...

Kitty Bats are some of the rarest and most sought-after pets in Roblox Adopt Me, and you must spend a good amount of time preparing to get this pet. You will also need to be in the game at the right ...

CHARLESTON, S.C. (WCSC) - A lawsuit filed on Thursday accuses two major online platforms of allowing a Charleston 11-year-old to be groomed by an adult predator, resulting in life-altering trauma. The ...

Four months into relocating its legal headquarters to Nevada, Roblox has been sued in federal court. The lawsuit alleges that the company put “profits over safety,” which led to a 12-year-old child, ...

67 is among the most coveted Brainrots in Plants Vs Brainrots. Its design features two characters, a red 6 and a yellow 7, standing next to each other, with the red one holding its partner by its neck ...

Président is hiring a Chief Feta Officer to create five original feta recipes to inspire the next viral feta trend. The role pays $20,000 plus $10,000 in travel expenses, and the "CFO" will be ...

All free items you unlock by solving puzzles are in the Codex – Image by Twinfinite There are 5 paths, each containing 3 free items – Image by Twinfinite • Make your way through the main area, and ...

Kentucky Attorney General Russell Coleman, R, has filed a lawsuit against Roblox, calling the popular gaming platform the "website of choice for child predators." In the complaint, Coleman accuses ...

Five years into the console’s life cycle, the latest PlayStation 5 is more expensive than ever. If that wasn’t enough, Sony is now offering customers less bang for their buck than if they had bought ...

Two teams still struggling to find their identities will face off in Week 5, as the Cleveland Browns take on the Minnesota Vikings in London on Sunday. Cleveland has been able to stay in games at home ...