A new report from WPP Media and Oxford University’s Future of Marketing Initiative argues that the marketing and media worlds ...

Learn the basics of marketing! Understand the difference between traditional and modern marketing, including digital ...

Discover the key differences between inbound and outbound marketing strategies, and learn how to choose the best approach for your business.

The terms "marketing" and "branding" are sometimes used interchangeably. However, whereas there is overlap between the two disciplines, they are not necessarily the same. An infographic (below) from ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

The faculty senate determined the public, as well as some students, faculty and staff, “cannot distinguish between Purdue ...

Think of three marketing channels. Got them in mind? We’re willing to bet you didn’t picture newspapers, radio, or ...

Denmark has notified national media, advertising agencies, and sports bodies that they will be given one year to comply with ...

In a crowded digital world, businesses need more than generic campaigns that treat all markets the same regardless of local conditions. National marketing firms ...

Discover how understanding the distinct roles of public relations and marketing can transform your small business, driving ...

Marketing executives love creator content when it works, authentic videos that convert, engagement rates that shame ...

According to Epsilon's 2025 "State of AI in Marketing" report, 94% of organizations now use AI to prepare or execute ...