The speed at which AI has advanced is reshaping how companies approach their marketing decisions. People scroll faster, but ...

Last week, I read a LinkedIn post that made me bristle.A SaaS company was celebrating what they called a “growth hack”: ...

I have studied the rise of digital authoritarianism in Africa over the last two decades. My most recent study focused on Nigeria, and its turn to digital tools for control after the 2020 #EndSARS ...

First impressions matter in the legal industry, but they’re not enough. People do more research, and that’s where your ...

Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...

Media and screen time are an enormous part of kids' lives today. It's everywhere. According to Common Sense Media (2017), ...

Hey Readers! Welcome back. This is James Hercher, AdExchanger senior editor. And an actual person. I say that because AI ...

The Seplat Energy Plc., leading Nigerian independent energy company, has reiterated commitment to developing capacity of its media stakeholders, fostering increased professionalism ...

Think of three marketing channels. Got them in mind? We’re willing to bet you didn’t picture newspapers, radio, or ...

In today’s fast-evolving digital landscape, AI-generated content has become a norm for writers, marketers, and businesses.

The recent public spat pitting industrialist Cosmas Maduka and micro-celebrity, Cubana Chief Priest, over the phrase “Money ...