The drive-thru has been a cornerstone of the quick-service category for well over half a century. For much of that time, the ...

By Sammy CRABBE In the first two articles of this series, we examined how the One Square Mile Project can be marketed through cultural ambassadors – beginning with Ghana’s diaspora stars who embody ...

The industry is turning to AI to better understand the technology itself, all with the hope of capturing consumer attention.

Signs of a healthy price point would be consistent sales growth and sustained lift, with sales growing after a promotional ...

Retail and CPG brands face unique pressures. Margins are thin, consumer loyalty is fickle and supply chains are volatile.

The automotive industry is undergoing a significant transformation with the rise of direct-to-consumer (DTC) car sales. This model bypasses traditional dealerships, offering consumers a more ...

Phone sales are an important, perhaps the most important, indication of what's happening at Apple. That's because they account for about half of Apple's total sales. The iPhone is Apple's premier ...

The coming flu season is the clearest indication yet that biopharma’s long-standing assumptions about predictability, ...

AI is tearing up the search playbook. In the first of a three-part series on the changes underway, Aengus Boyle at ...

Forget fast and cheap. Today's smartest brands are winning with products that feel slow, rare and wildly human.