“Big Data” is the latest example of how a shiny new concept can become the toast of the town. Big Data has been heralded by many as the new competitive advantage for smart companies. Like many ...

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What is so big about big data? As a national speaker and consultant, I see big data as a key to success for future marketers. The ability to know the existing and prospective customer, offer suggested ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Social media is one of the largest sources of data in the world. Every minute, users post ...

DATA DRIVEN: This screenshot from Pink shows homes in Michigan that could be a good fit for heat pumps. Zooming in further shows a street-by-street view. October 1, 2025 Think about “big data” in HVAC ...

San Francisco, California--(Newsfile Corp. - October 6, 2025) - Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has ...

One of the most attractive parts of digital marketing is the built-in focus on data. If a tactic tends to have positive data around it, it’s easier to adopt. Likewise, if a tactic hasn’t been proven, ...

The sales funnel—a linear journey termed AIDA, beginning from the wide mouth of the funnel (Awareness), moving to the mid-section (Interest and Decision), and finally reaching the narrow bottom ...