According to a 2023 PwC survey, consumers are willing to pay more for a better customer experience, with 43% of those ...

By tracking mobile app data, teams can spot friction and map user journeys—and use those insights to improve CX, minimize ...

Every product manager knows the sting of launching a feature that falls flat. Hours of engineering, design, and testing can ...

Meta says “trust the machine” – but marketers are finding out that automated ad platforms, including Advantage+, don’t always ...

Marketing agencies serving SMBs are adopting SaaS-based models to reduce churn, increase recurring revenue, and deliver ...