When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

The Greater Des Moines Public Art Foundation's AR Mural Project is the latest investment in interactive art in central Iowa.

I think this is crucial to the long-term adoption of augmented reality. This openness is the first time I ... but I wish Google took a more opinionated visual and functional approach. For example, ...

Meta Ray-Ban Display glasses offer AR displays, 3K video recording, and AI tools, blending style and tech for the ultimate ...

Data originates at the edge, and processing it locally unlocks powerful real-time efficiencies that open very rich product ...

Many inventions get revised over time. The pandemic gave one medical school student an idea about changing the stethoscope.

Even in an age of endless feeds, a good billboard still stops you. I’ve seen it happen too many times to doubt it. There’s something uniquely public about out-of-home (OOH) campaigns. Ideas are tested ...

But why can't any real-world object -- with or without a code -- be enriched by virtual information, accessible through a cell phone screen, a visor, or, looking even further into the future, ...

For global confectionary giant Nestle, millions of dollars hinge on decisions such as where to place products in a ...

With recent announcements like a Thanksgiving Meal Basket under $40 and up to 60% off Black Friday deals, Walmart is rewriting the holiday playbook - today announcing its pairing unbeatable prices ...

AI adoption could boost the UK economy by up to £400 billion by 2030, but a lack of skills in how to harness AI in the best ...