Amazon's DSP enables advertisers to purchase digital ad space across various websites, allowing for a more streamlined approach to ad buying. As the digital advertising market grows, more companies ...

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers. Under the partnership, Disney’s Real-Time Ad Exchange and Amazon’s demand-side ...

When advertisers think of the cutting edge of OTT advertising, they’re probably not thinking of Amazon as much as they are Roku, Hulu or YouTube. Despite having great video products, Amazon has not ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Advertisers using Amazon’s demand-side platform (DSP) ...

A new integration between Amazon and Clinch allows advertisers to access Amazon custom audiences via a third-party platform.

Even against the broader industry backdrop of the potentially powerful Amazon DSP looking to take on big independent DSP the Trade Desk, TTD stock rose sharply higher earlier this week. The stock rose ...

The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers better use its ad services. Like the developer conferences run ...

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