Segmenting clients and prospects can be a useful tool to help you effectively communicate with the various groups you want to reach. Tailoring messages and communications channels to each segment is ...

Mainstream capital markets provide a range of options for investors – senior debt, subordinate debt, convertible notes, and loan guarantees were all developed to cater to the various investor segments ...

Even after a business identifies its target market, it may still need to promote and advertise its business to masses of people who are not interested in what it's selling. That's where marketing ...

Opinions expressed by Entrepreneur contributors are their own. When you sit down at your computer after a few hours of work, you may often find yourself digging into your laundry list of emails and ...

It’s (long past) time to put the era of One Size Fits All enterprise computing behind us.Providing workers with Standard Issue™ devices and software represents an antiquated paradigm. Instead, ...

Successful companies and corporations conduct various market research studies so they can learn about their key customers. The data that stems from such research can better help a company segment ...

Better malaria control might come from segregating household sleeping arrangements, according to a new study. The researchers found malaria eradication related more to household size than to a country ...