From answering complex queries to generating creative content, large language models (LLMs) like ChatGPT, Gemini, and others are becoming integral to how users seek and consume information online.

For the past year, we’ve talked about how AI might change search. That moment is over. This is no longer a “what if” conversation. We are seeing a measurable shift in web traffic movement. At ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. AI has changed search engine optimization (SEO)—maybe not completely, but in a big way. On ...

When Google unveiled AI Overviews last year, online publishers worried that the AI-generated blurbs in the top spot of search results would spark precipitous declines in traffic and gut the business ...

The new change, which Cloudflare calls its Content Signals Policy, happened after publishers and other companies that depend ...

Around the beginning of last year, Matthew Prince started receiving worried calls from the bosses of big media companies. They told Mr Prince, whose firm, Cloudflare, provides security infrastructure ...