When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

Augmented reality is an interactive 3D experience that combines a view of the real world with computer-generated elements.

Slate360 Provides Insights On The Latest Trends In Virtual Reality / Augmented Reality And Why They Work At Tradeshows. The ...

The Science Behind VR Exposure Therapy Virtual reality exposure therapy works by creating controlled environments where ...

The Greater Des Moines Public Art Foundation's AR Mural Project is the latest investment in interactive art in central Iowa.

Hand gesture controls being developed for the next generation of virtual and augmented reality systems risk excluding ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Immersive technologies like virtual and augmented reality are no longer experimental. They're redefining how future health ...

There's a new mixed-reality headset in town. Samsung's new Galaxy XR headset isn't just about stepping into another world, it's about effortlessly blending the digital with the real world around you.

A virtual hand is supposed to follow voice commands and make virtual reality usable without hands and controllers – thanks to ...