When it comes to strategic planning, business leaders should have a marketing mindset. Keeping customers’ needs and wants should always be top of mind. The Fast Company Executive Board is a private, ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

For many tire dealers, marketing is no different from my backyard fence. They don't want to spend the time researching it — ...

Deciding on the right mix of marketing strategies is a huge undertaking for any business. Some might feel compelled to dive into the deep end and get into the weeds with all the tools at their ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B marketers are embracing flexible frameworks designed to adapt to the fast-changing landscape of buyer ...

Creating a solid marketing plan is a must-have skill for today's B2B marketer. But it's not always easy. Many teams struggle with vague planning frameworks, data overload, tight deadlines, and the ...

NEC Corporation (NEC; TSE: 6701) has developed a marketing strategy planning & effectiveness simulation technology that utilizes generative AI to identify latent needs of customers and generate ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...