Your website will stop collecting data on user activity as of that date All of the historical data from U.A. will be deleted – TBD on the timeline for that. Those are some serious implications for ...

LISI’s Director of Technology + Operations Dan Martin and Director of Client Success + Marketing Taryn Elliott in this episode of “Ask Me Anything,” to discuss Google Analytics 4. They will cover ...

In today's data-driven world, businesses depend on the ability to transform raw data into meaningful insights. Business analytics is the process that enables organizations to make informed decisions, ...

Google Analytics 4 has rolled out a new Audience report. Marketers can use this new feature to identify their most engaged and profitable audiences. The report includes any audience that has at least ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Ginny Marvin, Google's Ads Liaison, posted on Twitter the other day saying, "The deadline is not changing," when asked about a rumor that the GA4 deadline was being pushed off. That rumor is not true, ...