The B2B is the acronym for business to business, which refers to business models in which the transactions of goods or the provision of services occur between two companies (individuals or not), ...

Forbes contributors publish independent expert analyses and insights. I write about B2B sales strategies. Recently, I wrote about how companies are adopting a direct-to-consumer (B2C) strategy to grow ...

B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics. Learn why ...

Most CRMs are designed for B2B sales cycles. That leaves B2C brands juggling 16 or more disconnected tools in an often futile attempt to support consumer buying. Klaviyo is looking to help them with ...

The global B2C e-commerce market offers growth opportunities through increased smartphone usage, seamless internet access, and user-friendly payment systems. With a focus on data security and mobile ...

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...