Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Marketers in B2B companies have reluctantly moved into the digital era, forsaking expense accounts, business trips and person-to-person contact in favor of a more hybrid model that combines the best ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

This episode of the Marketing Smarts Live Show delves into the art of creating human-like interactions in B2B digital marketing. Join us as we explore ways to infuse authenticity and humanity into ...

Lately, being a B2B marketer feels like the ground is constantly shifting beneath your feet. Tried and true B2B marketing strategies are being pressure tested by changing customer behaviors and ...

It comes down to a variety of things: technological, strategic, cultural and psychological. But all rolled up, there are four ...

Modern’s latest guide carves out 7 distinct areas of B2B digital advertising that will help you cut through the noise and define advertising across key ad platforms. B2B digital ad spend is growing, ...

With AI now the norm, B2B marketers reveal how it’s reshaping agency spend, expectations and the future of client–agency ...

According to Forrester’s (Nasdaq: FORR) B2B marketing, sales, and product predictions, as more B2B buyers adopt generative AI ...