The AI search engines also arguably have an advantage in being able to weave pre-trained “internal knowledge” in with data ...

A new academic study comparing traditional web search results with those generated by AI-driven systems has found that generative AI tools frequently rely on less popular ...

The more that generative AI tools fulfill queries for users that used to rely on search, the fewer clicks go to websites, and ...

Graphite reports that while AI-generated articles dominate online publishing, human-written content still outperforms in ...

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As Google grew in size and influence over the years, the tech giant also grew to exercise an awful lot of power over the shape of the internet, and its data-hungry tendrils reach into nearly every ...