When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

Virtual reality in the classroom may sound complicated to master, expensive to implement, and generally more trouble than it is worth. But those are misconceptions, said two teachers who regularly use ...

The combination of the two technologies is enabling agencies to give employees hands-on training in the safest environments ...

Augmented reality is an interactive 3D experience that combines a view of the real world with computer-generated elements.

In what could be an industry shifting breakthrough, researchers have created a screen about the size of a human pupil with a ...

The Greater Des Moines Public Art Foundation's AR Mural Project is the latest investment in interactive art in central Iowa.

A virtual hand is supposed to follow voice commands and make virtual reality usable without hands and controllers – thanks to ChatGPT.

Earlier this month, scientists published a ground-breaking study in the Journal of Medical Internet Research discussing the efficacy of virtual reality (VR) as a means for pain relief. The study ...

There are few things more tenacious than a bias we don’t know we have. Implicit attitudes, buried deep in our mental machinery, can quietly shape how we perceive, judge, and act. We may not feel them, ...