HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

Today, the video has become a vital part of every successful marketing strategy. And why wouldn’t it be? It helps companies promote the brand and showcase the overall message in front of the target ...

If you've enjoyed watching an explainer video, chances are the copywriting had a lot to do with your positive experience. Yes, quality of the video and your interest in the product were probably ...

You market and sell to businesses, not to consumers. We're talking real B2B stuff here. So, if you're going to create marketing and sales material, which make no mistake your explainer video is, you ...

Vimeo’s new promotional vid for its new AI features CEO Anjali Sud writing the script for the promotional video for its new AI features. Talk about recursion. Gif: Vimeo On Tuesday, that other video ...