Rich Communication Services is transforming the basic text message into a powerfu marketing channel that is set to redefine ...

Mobile marketing is changing the way businesses connect with their customers. With more people using their phones for everything from shopping to socializing, it’s crucial to have a solid plan in ...

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When used together strategically, email and text message marketing create multiple touchpoints that guide your audience through their journey and respect their communication preferences. This ...

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Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. SMS marketing is becoming increasingly central to business marketing strategies, both in the ...

Consumers are inundated with millions of marketing messages daily, and due to the sheer volume of marketing messages flooding consumers daily, trust in marketing isn’t guaranteed. The saying goes: ...

SevenRooms, a leading CRM, marketing and operations platforms for the hospitality industry, announced the launch of its new Text Marketing solution – developed exclusively for restaurants. Built on ...

In today's fast-paced digital environment, SMS marketing has become a powerful tool for B2B brands looking to connect with their audience. Fully 90% of customers read texts within five minutes, so ...

From the moment that it became socially acceptable (and technically possible) to send marketing text messages, brands have eagerly jumped on the bandwagon; consumers are now accustomed to receiving ...