While SAP has been generally absent from the marketing cloud conversation (save for last year’s announcement it would resell Adobe Marketing Cloud solutions), the company on Tuesday rolled out of a ...

In June, 2014 SAP AG (SAP) acquired SeeWhy, a company that provides cloud-based behavioral target-marketing solutions. Through its patent Core platform, SeeWhy analyzes the customer’s behavior to ...

Litmus, an email marketing company, has integrated its Email Previews application with SAP Marketing Cloud, a multichannel marketing platform delivering data management, intelligent orchestration, and ...

SDL, which provides content management, translation and digital experience technology, this week announced a partnership with Alibaba Cloud, the cloud computing arm of Alibaba Group. The aim is to to ...

Here's a look at how the cloud leaders stack up, the hybrid market, and the SaaS players that run your company as well as their latest strategic moves. Read now SAP said its fourth quarter will be ...

Marketo CEO Steve Lucas was joined by Google Cloud CEO Diane Greene and SAP CEO Bill McDermott in a news-filled keynote that showed that it’s a focus on deeds, not words, that define the company’s ...

BERLIN (Reuters) - Business software group SAP said on Thursday it would acquire Emarsys, a cloud-based marketing platform, in a deal that will round out companies' ability to tailor communication ...