We don’t need to give up on surveys altogether. We just have to enter a new era in which people are no longer reduced to ...

Ethnographic research is gaining popularity as a means to better understand the motivations, behaviors, and attitudes of households toward the challenges they face. While in some ways similar to ...

Discussion of quantitative or quality advertising in the creative process relates to two general research types that companies use to better understand market segments. Effective research provides a ...

Refinitiv, an LSEG business, has announced an agreement that allows for its comprehensive suite of quantitative data to now be made available on Snowflake’s Financial Services Data Cloud. Today’s ...

Luca Capogna came to Smith in 2021, after serving as professor and head of the mathematical sciences department at Worcester Polytechnic Institute. Capogna was happy at WPI, but he still felt ...

Communications metrics are a controversial subject, especially when it comes to the quantitative vs. qualitative debate. The media ecosystem is constantly evolving, and comms professionals don’t ...

Courses in many departments, including economics, sociology, environmental studies and astronomy, regularly require students to analyze and draw conclusions from quantitative data. The Spinelli Center ...

Discover how quants leverage algorithms for profitable trading, their evolving role, and potential earnings in the dynamic financial industry.

A UK study shows a high discrepancy in the treatment costs between early- and late-stage melanomas, highlighting the ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...