Once the decision to collect primary data is made, the data collection modality needs to be defined. It is often pre-determined depending on each individual operation’s characteristics such as ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

The assessment, monitoring and evaluation (AME) workplan is a forward-looking tool designed to support multifunctional teams in operational-level planning. It encompasses all planned activities ...