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Is Net Promoter Score Still Useful?

Since it was first discussed in the Harvard Business Review in 2003, the Net Promoter Score (NPS) has been a crucial metric ...
Editor's Note: This article has been updated on March 4, 2024 to include new data and information. The original content was authored by Dom Nicastro. In a world where every customer's opinion can be ...
The net promoter score, an increasingly popular measure of customer satisfaction, may not be an effective metric the way most organizations use it, according to The Wall Street Journal. The measure is ...
Customer retention is the most efficient growth lever for any business, yet companies often struggle to balance the near-term highs of new customer growth with the importance of retaining (and ...
Since its introduction in Harvard Business Review, 16 years ago, the Net Promoter Score, or NPS, has become a foundational business metric. Based on a single question—On a scale of 0 to 10, how likely ...
NEW YORK--(BUSINESS WIRE)--Capital Rx, the fastest-growing pharmacy benefit manager in the U.S., announced today a year-over-year increase in its Client Net Promoter Score® (NPS®), from 2019 to 2020, ...
There’s a reason why so many companies rely on Net Promoter Score (NPS) as a customer-experience metric. It’s relatively simple to implement, and the output—an easy-to-understand score—slides ...
SAN FRANCISCO--(BUSINESS WIRE)--Clarify Health, a leading cloud analytics company delivering real-world insights to healthcare and life sciences organizations, announced that its semi-annual Net ...
Ron Carson is the Chief Marketing Officer of Terra Dotta, and Founder of Thirdside.com, a boutique customer intelligence agency. "On a scale of 0–10, how likely would you be to recommend us to a ...
Community satisfaction is on the rise in Topeka, according to data released by the Greater Topeka Partnership. The partnership shared results Wednesday of the city's Net Promoter Score survey, which ...