Mobile commerce (also known as mobile ecommerce, m-commerce and other variations) consists of two primary components. The first is the ability to use a wireless phone or other mobile device to conduct ...

John Caron is Senior Vice President of Marketing at Modiv Media, a mobile shopper marketing company based in Quincy, Mass. Follow him on Twitter: @jcaron2. If no one else will say it, I will. Contrary ...

Forbes contributors publish independent expert analyses and insights. Andrea Wasserman is serial retail executive and executive coach. There’s a strong argument to be made for why brands should create ...

Sephora North America is targeting its most loyal customers with a mobile application that not only lets them shop while on the go, but also comes packed with video and scanning capabilities. The ...