Companies have created mission statements for years to explain why they exist and why they do what they do. Google’s mission statement, for example, is "to organize the world’s information and make it ...

A mission statement can be a powerful tool to help ensure your company remains consistently excellent and focused. It is your “why” – it’s why you exist. Your strategy. Your core. Your vision. Your ...

Opinions expressed by Entrepreneur contributors are their own. I can probably count on one hand the number of great company mission statements I’ve seen in my over two decades in marketing. While most ...

Having worked in strategy for over 10 years and studied and lectured in strategy, I truly believe the act of “strategy making” can influence positive directions for companies and people by asking them ...

Mission statements and the things a company stands for are closely integrated -- at least they should be if the organization is well-led and strategic planning processes have been used. A mission ...

Someone, maybe you, put a great deal of effort into writing your organization's mission statement, choosing just the right words that convey the core values of your organization and the goals you hope ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. For those who have started – or want to start – a business, writing a mission ...

Opinions expressed by Entrepreneur contributors are their own. Nine out of 10 of all the mission statements I read in business plans are wastes of time, paper or digital space. The rare one is a ...

School district mission statements tend to be fairly unremarkable, run-of-the-mill documents. They usually say something about preparing students who are equipped to thrive in the modern economy and ...

Forbes contributors publish independent expert analyses and insights. Author of Dream Teams. CEO of SHOWRUNNER. Keynote speaker. This article is more than 5 years old. In the early days of the startup ...

You likely have a company mission statement, a short declaration of your organization’s purpose. Tesla’s mission statement, for example, is “To accelerate the world’s transition to sustainable energy.