Whether your kid is asking if they can "buy more Robux" or begging you to check out their avatar's latest outfit, there's one thing most parents of kids who play Roblox have in common: We don't know ...

Kids retail company Claire’s has opened its first metaverse activation on Roblox, becoming the latest brand to entertain virtual communities. Dubbed “ShimmerVille,” the experience is a multidistrict ...