The weakness is that the so-called HTW is in fact a list of initiatives, one that doesn’t pass the key test of strategy.

“Unforgettable days always start in normal ways.” That’s what I told Olivia, the founder and CEO of a sustainable beauty startup, during our first meeting. We were cozily seated in her company’s light ...

Expert advice on how to build your strategic muscles “You need to think more strategically; you need to be more strategic!” ...

Diana Khramina is the Chief of Staff at Gorgias, a series C startup with 280+ employees, and previously a McKinsey consultant. Are you embarking on a strategic planning journey within your startup?

Opinions expressed by Entrepreneur contributors are their own. The following is the fourth in the series “Marketing Like the Big Brands,” running every other week in which marketing expert Jim Joseph ...