Hasbro is back with its latest HasLab project, this time dedicated to the Transformers franchise and its Robots in Disguise TV series. The latest HasLab project features two different action figures, ...

Hasbro attended MCM London this past weekend and unveiled a new assortment of collectibles including new Transformers ...

Hasbro attended MCM London this past weekend and unveiled a new assortment of collectibles including new Transformers releases ...

Optimus Prime is getting a modern update, but this latest one is not for the big screen. The Autobots leader will come to stores as the most advanced Transformers toy ever. Hasbro teams up with ...

Sure, Dok Ondar already took the wind out of the sails of a Star Wars Black Series Momaw Nadon, but you can't beat the O.G. Hammerhead. Reading time: Reading time 2 minutes This past weekend ...

Hasbro has partnered with one of the leading companies in the field of robotics to launch the world’s most advanced and programmable robots to the market through the Transformers franchise. Its ...

Hasbro's latest Optimus Prime toy can transform from Truck to Robot on its own, and it was made possible with the toy company's collaboration with Robosen. The popular 90s toy has come to life, ...

(NEW YORK) — It’s a pet you don’t have to feed, pick up after, and it’s not a pet rock. Hasbro has introduced a robotic dog to its Joy for All brand designed to support those who are unable to care ...

Hasbro's CEO has revealed that the company currently has 45 to 50 feature film and TV shows based on its popular toy ...

In Hasbro Europe v VN Legetøj A/S, the Maritime and Commercial Court has ruled that VN Legetøj A/S's use of the trademark TRANSFORMAX for robot toys infringed Hasbro Europe's TRANSFORMERS mark for ...