Google’s recent Search Off the Record podcast touched on the issue of SEO expertise and the disconnect between how SEOs think Google ranks websites how Googlers understand it. The disparity is so ...

Google’s Gary Illyes recently said that when it comes to ranking in AI Overviews, all you need to do is normal SEO. He also said that Google won’t be crawling and using the new LLMS.txt files that ...

Google’s John Mueller answered a question about internal site navigation where an SEO was concerned about diluting the ability to rank for a keyword phrase by using the same anchor text in four ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I still remember the hype around search engine optimization (SEO) in my early days.