Balancing efficiency and effectiveness is a cornerstone to successful marketing and no easy feat. Here we explore how to get it done. In marketing, efficiency may involve increasing conversion rates ...

A few months ago, I started the process of moving all my journalling to a digital device with the goal of being more efficient. It was during the transition that I realized that I had overlooked the ...

Trade surveillance teams are facing the challenges of maintaining a balance between efficiency and effectiveness when generating alerts. Finding the right balance is crucial for protecting your firm ...

Procter & Gamble, reporting strong sales and increased costs during its 2022 fiscal first quarter, will continue to invest in marketing at the same level going forward with the goal of supporting ...

Recruitment is more than posting job ads and conducting interviews—it’s about aligning your recruitment strategy with your company’s goals, hiring budget and workforce needs. Businesses typically rely ...

The increased use of advanced IT services and tools enhances both efficiency and effectiveness across the Agency by streamlining processes and enabling the data-driven management of operations. In ...

For the past 20-plus years, Jason Adolf has helped government agencies identify and implement technologies that help them modernize for the present and the future. As vice president for global public ...

We asked, 'Which behaviour has the most negative impact on the efficiency of arbitration proceedings?' Respondents could choose one out of five options: 'Counsel focusing on adversarial rather than ...