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For India, where digital adoption is surging and brands are experimenting with new tools and formats, the book could become the go-to practical guide for building marketing strategies that are both ...

For budding entrepreneurs, establishing a compelling and consistent brand is the cornerstone of successful digital marketing.

As a lawyer, online marketing offers countless opportunities to raise awareness about your firm and its practice areas, while generating new business opportunities from prospective or existing clients ...

Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...

With consumers tightening their belts and every marketing dollar under the microscope, cost-effective digital strategies aren’t just smart, they’re essential. Digital isn’t merely a channel, it’s the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As someone who has spent decades in the digital marketing industry, I’ve witnessed the ...

Alex Schultz, chief marketing officer and VP of analytics at Meta, will publish his first book, Click Here: The Art and Science of Digital Marketing and Advertising, simultaneously through Little, ...

In today’s healthcare landscape, hospitals and healthcare organizations face a growing challenge: providing exceptional care while also meeting rising expectations around accessibility, ...