Behavioral science describes the study of human behavior through the use of systematic experimentation and observation. Behavioral scientists study when and why individuals engage in specific ...

Behavioral science has influenced and shaped policies and business practices for years. For its insights to be more effective ...

Forbes contributors publish independent expert analyses and insights. Aline Holzwarth is a healthtech advisor in AI and behavioral design. Behavioral science is increasingly being applied outside ...

In a new book, the director of relationship science at the dating app Hinge gives dating advice using data to back it up. Getty Images/iStockphoto Love is not something that just happens to you.

Experts in organizational behavioral science challenge the assumption that simply getting a higher salary should always be the sole focus of job negotiations. While we do acknowledge the importance of ...

For years, government policymakers encouraged workers to increase their investments in tax-free retirement savings. But they were baffled by how many workers were leaving “free money” on the table by ...

Nielsen [NLSN], the market research giant that has the world's largest consumer neuroscience, a.k.a. neuromarketing, unit, announced a new suite of behavioral science offerings. Nielsen will use its ...

Why do illusions feel real? What’s the science behind our decisions? Why is it so irresistible to judge a book by its cover? These are questions many have pondered, or even asked out loud. Often, ...

Most people probably think of epidemiologists as simply doctors who specialize in contagious illness, but that would be only part of the story. Indeed, rather than studying and finding cures for ...