Definition: A set of principles and analytic techniques for improving an organization’s performance in four general areas: financials, customers, learning and internal processes. What it means: ...
Epstein, Marc J., and J. F. Manzoni. "Implementing Corporate Strategy: From Tableaux de Bord to Balanced Scorecard." European Management Journal 16, no. 2 (April 1998).
No matter how much we advocate the science of marketing, its art has not disappeared. Take the balanced scorecard, for instance. In the tradition of marketing creativity, a graphical document—the ...
Vol. 55, No. 2, Social Dimensions of Organizational Excellence: EFQM-EOQ Convention 2003 (Dec., 2004), pp. 173-186 (14 pages) Several authors have pointed at opportunities to develop the ...
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